Adelante logo

A new look for Adelante

Nov 28, 2023

It’s been more than a quarter of a century since we first launched Adelante, and the world has changed significantly since then. 


So too, has Adelante. 


Of course, we’ve always been focused on enabling businesses to work more efficiently by taking card payments in a variety of ways – and as technology, cybersecurity, and payments have changed, so have we. 


Back in 2020 we were purchased by software and payments company ClearCourse, which has a mission to help SMEs build great businesses with industry-specific software and embedded payments. 


While our products – backed by our exceptional UK-based support team – have always kept up to date, we felt it was high time we gave ourselves a makeover to better reflect our commitment to providing payment solutions that simplify the entire process of accepting and managing payments. 


We want to make it easier for teams to manage and reconcile payments coming from multiple streams, methods, teams or employees – and to continue to develop solutions that do this, it is crucial to align our brand with our growth strategy.


Adelante rebrands… so, what’s changed? 


Firstly, you’ll no doubt have already noticed our new logo and visual identity – our ‘look and feel’.

Adelante logo and identity

New fonts and brand colours usher in a new era for Adelante, while still remaining true to what’s gone before.


As you’ll also have noticed, we’ve launched a brand-new website, which is easy to use and offers a more seamless, user-friendly experience. It enables you to find what you need easily, and houses new content and updated product information to help visitors better understand the Adelante proposition. 


Thirdly, we’ve given some of our products a rebrand, too! 


It’s still the same software our customers know and love, however, we’ve given some of them a new identity to better reflect what they do today. 


For example, SmartPay – our income management and payment software – is now ConnectIncome, while TonePay, our telephone-based payment solution, is now part of our ‘over the phone’ toolkit in ConnectPay. 


 “It’s exciting to begin a new chapter in Adelante’s story, and our rebrand enables us to present our brand and software more accurately to the outside world,” says Alison Rodwell, Director of Product at Adelante. 


“However, while our look is changing, our commitment to providing our customers with exceptional products and support remains unwavering.” 

How to successfully introduce new technology into your franchise business

20 Feb, 2024
Introducing new technology into a business with a mobile workforce requires more than just installing software. Here’s our nine-step plan to successfully embed new technology into your business. Develop a technology adoption plan Your adoption plan should include the business strategy, areas of focus, the goals that need to be achieved, measurable targets and timescales. Provide training and support In order for technology to be adopted successfully, training and support must be provided. Consider whether you have the expertise internally or need external support, and identify groups that have specific needs. Remember, this should not be a one-off – training should be ongoing to ensure people are confident in using the new platform in the way you need them to use it. Customise technology to match requirements All technology should be customised to your business’s processes and ways of working – however, many platforms come with built-in best practices that are accepted industry standard, so check out what’s included before customising to your existing processes. Integrate systems What current systems do you use, and how can they be integrated with your new platforms? By integrating systems, you can streamline processes even further, reducing manual input and gaining significant efficiencies. Establish protocols and procedures This is essential to establish at the outset when new platforms are being implemented. By establishing who should do what, how and when, you can set firm guidelines and expectations. Assess and optimise It’s only when your teams are fully utilising your new systems that you can assess how it’s working in reality for the business. Opportunities for enhancements and improvements will become evident, and it’s important you’re open-minded to this, in addition to a formal process to collect ideas, assess potential, review and implement new ideas. Ensure security measures Cybersecurity is essential for any company, and new software increases the need for cybersecurity training internally – after all, human error is responsible for many cyber breaches. Internally, it’s important to ensure the software is kept up to date, with patches and updates installed when available to minimise risk. Monitor usage and adoption rates For any software to be successful, it’s imperative that people use it! It might sound obvious, but a ‘set-and-forget’ implementation process is unlikely to bring success. By monitoring usage and adoption, you can identify not only individuals who need additional support and encouragement but also those who can be advocates internally and help lead others. Mobile accessibility For dispersed teams, the ability to access platforms on the go is essential for a successful implementation and adoption. Ensure the use of the mobile app or browser is included in the training, and encourage teams to download and install it on their devices to ensure data and information is flowing through the business in real time.

Enhancing mobile workforce efficiency: technology solutions for mobile franchises

06 Feb, 2024
When you’re in the franchise business, the systems and technology you put in place are critical to success. They help you operate efficiently and effectively, streamline processes, reduce roadblocks and – hopefully – enhance profitability. For franchises that have mobile workforces , robust tech solutions are incredibly important, and can seriously enhance day-to-day operations. Cloud-based collaboration tools Collaboration tools are a foundational part of many businesses’ tech stack today, and there are a number of cloud-based solutions that help streamline processes and keep businesses moving. Platforms such as Google Workspace , Slack , Monday.com , Asana and Trello are among the market leaders here, all accessible on the go and updated in real time. Mobile project management apps Similar to collaboration tools, mobile project management apps enable projects to run smoothly and be updated by people, wherever they’re working from – ideal for dispersed teams. In addition to some of the names mentioned above, Jira , ClickUp , Smartsheet , Eworks , Oracle NetSuite , and Basecamp are popular choices here. Mobile payments solutions Being able to take payments on the go wherever you are – and having those payments registered in a centralised system in real-time – is essential for businesses that manage a diverse range of income streams. Adelante , and our parent company ClearCourse’s ClearDebit and ClearAccept brands, all offer payment solutions that help businesses manage payments effectively and deliver an exceptional payments experience for customers. Collaborative note-taking apps Note-taking apps are increasingly important for teams working collaboratively, enabling multiple people to contribute ideas, comments, and work on project plans at the same time. Popular choices here are Apple’s Notes app , Joplin , Evernote , Eworks, Dropbox Paper , and Microsoft OneNote . Task automation software Task automation software can automate manual tasks, as well as help different platforms speak to each other, triggering actions in one when an event happens in another. Popular names here include Zapier , Microsoft Power Automate , Jira , ClickUp and Integrify .
Share by: