A new look for Adelante

It’s been more than a quarter of a century since we first launched Adelante, and the world has changed significantly since then. 


So too, has Adelante. 


Of course, we’ve always been focused on enabling businesses to work more efficiently by taking card payments in a variety of ways – and as technology, cybersecurity, and payments have changed, so have we. 


Back in 2020 we were purchased by software and payments company
ClearCourse, which has a mission to help SMEs build great businesses with industry-specific software and embedded payments. 


While our products – backed by our exceptional UK-based support team – have always kept up to date, we felt it was high time we gave ourselves a makeover to better reflect our commitment to providing payment solutions that simplify the entire process of accepting and managing payments. 


We want to make it easier for teams to manage and reconcile payments coming from multiple streams, methods, teams or employees – and to continue to develop solutions that do this, it is crucial to align our brand with our growth strategy.


Adelante rebrands… so, what’s changed? 


Firstly, you’ll no doubt have already noticed our new logo and visual identity – our ‘look and feel’.

Adelante logo and identity

New fonts and brand colours usher in a new era for Adelante, while still remaining true to what’s gone before.


As you’ll also have noticed, we’ve launched a brand-new website, which is easy to use and offers a more seamless, user-friendly experience. It enables you to find what you need easily, and houses new content and updated product information to help visitors better understand the Adelante proposition. 


Thirdly,
we’ve given some of our products a rebrand, too! 


It’s still the same software our customers know and love, however, we’ve given some of them a new identity to better reflect what they do today. 


For example, SmartPay – our income management and payment software – is now ConnectIncome, while TonePay, our telephone-based payment solution, is now part of our ‘over the phone’ toolkit in ConnectPay. 


 “It’s exciting to begin a new chapter in Adelante’s story, and our rebrand enables us to present our brand and software more accurately to the outside world,” says Alison Rodwell, Director of Product at Adelante. 


“However, while our look is changing, our commitment to providing our customers with exceptional products and support remains unwavering.” 

Woman working at a desk on a computer with a large monitor showing spreadsheets in an office
By Ned Lowe July 27, 2026
Manual council income reconciliation costs far more than most finance teams recognise, particularly around month end, when transaction volumes are highest and reporting deadlines are closest together. Ask a council finance team how long reconciliation actually takes each month, and the answer is rarely a precise figure. It is usually something closer to “however long it needs to,” because the process tends to expand to fill whatever time is available. Where the time actually goes Reconciliation is often assumed to be a single task, but it is really several tasks stacked together. Bank statements are exported and reviewed line by line against income records. Payments are matched manually, one at a time, even though the majority of them are routine and unremarkable. Genuine exceptions, the handful of transactions that actually need investigation, are buried within a much larger volume of transactions that simply need confirming. This matters because the effort involved in reconciling a straightforward, correctly allocated payment is, in a manual process, almost identical to the effort involved in reconciling one that needs closer attention. Every transaction gets the same level of manual handling, regardless of whether it needs it. The risk sitting behind the time cost The time cost is the most visible problem, but it is not the only one. When reconciliation is manual and high-volume, errors, missed payments, and unusual transactions become harder to identify, simply because they are one line among many being reviewed at speed. A duplicate payment, a missed allocation, or an irregular transaction pattern can sit unnoticed for longer than it should, particularly during the periods when reconciliation is most rushed.  For councils managing income across multiple bank accounts and multiple services, this risk compounds. Each additional account is another full manual review, and each additional service is another set of transaction patterns that finance staff need to hold in mind while working through the detail. What automated matching actually changes The shift from manual to automated reconciliation is not about removing finance team oversight. It is about applying that oversight only where it is genuinely needed. Automated matching clears allocated payments in a single step, whether that is a straightforward one-to-one match or the more complex one-to-many, many-to-one, and many-to-many matching that real-world reconciliation regularly requires. What remains for the finance team to review is the smaller set of genuine exceptions, the transactions that actually warrant a closer look, rather than the full transaction volume. This changes reconciliation from a task defined by volume to one defined by exception. A month with ten thousand transactions and a month with one thousand transactions require a similar amount of finance team attention, because the review effort scales with the number of exceptions, not the number of transactions. What this looks like for a council finance team in practice ● A rolling balance is maintained per bank account, so finance teams can track position without a full manual reconciliation each time ● Reconciliation extends across every bank account a council holds, filtered by payment date or posted date as needed ● Notes can be added and items archived without affecting overall totals, keeping a clear working record without disrupting the wider reconciliation ● Standard reports are available and can be copied and tailored to a council’s own reporting process, rather than requiring a reporting structure to be built from scratch Why this does not require a new system One of the more common assumptions about reconciliation improvements is that they require replacing existing systems or migrating data, which is often reason enough for the improvement to be deprioritised. Bank Reconciliation , as a SmartPay module, works directly within the SmartPay income records already in place, using the same secure access finance teams already have. There is no new system to learn and no migration project to plan around, which means the time saved on reconciliation is not offset by a lengthy implementation process to get there. Next step If reconciliation is currently taking longer than it should, particularly at month end, or if visibility across multiple bank accounts has become harder to maintain as transaction volumes have grown, it is worth seeing how automated matching changes that balance in practice. Contact the SmartPay team to Arrange a short demonstration of the Bank Reconciliation module, using examples relevant to your own reconciliation process.
a man is standing in front of a van holding a cell phone .
February 20, 2024
Introducing new technology into a business with a mobile workforce requires more than just installing software. Here's Adelante's guide to implementing new software